MERCHANDISING AND SALES
How to Build a Simple Clothing Resale Catalogue
A catalogue lets customers browse your stock without visiting: a shared album, a document, a spreadsheet or a catalogue feature in a messaging app.
Keep it simple, current and consistent.
STRUCTURE
What each entry needs.
Item ID
A unique code that matches your stock records.
Photos
Front, back and any flaw; see listing photography.
Key details
Category, size, measurements, condition and price.
Status
Available, reserved or sold.
ORGANISE IT
Make it easy to browse.
- Group by category and size, as on your rails.
- Put new stock first.
- Use the same format for every entry.
TRADE CATALOGUES
For other resellers.
Trade buyers want quantities and mix.
- List bundles and lots with counts and grades; see creating bundles.
- State condition ranges clearly.
KEEP IT CURRENT
A weekly update.
- Remove sold items promptly.
- Add new stock on a fixed day; see the content calendar.
NEXT STEP
Filling a catalogue?
A steady stock flow keeps a catalogue fresh. Tell us your categories and quantities.
General guidance for planning purposes. Examples are illustrative; outcomes depend on your own market, stock, prices and costs.