Privacy and cookies

We use the contact and requirement details you submit to respond to your enquiry and arrange human review of stock, prices, samples and delivery. Enquiries are not confirmed orders. Enquiry records and notification processing are separate from optional measurement.

Optional measurement

Analytics consent, marketing measurement consent and permission to contact you are separate choices. Rejecting optional measurement does not prevent you from making an enquiry. To change your analytics choice, use Cookie settings in the site footer. Where marketing measurement is enabled, it has its own preferences button.

If OpenAI advertising measurement is enabled and you allow marketing measurement, the OpenAI Measurement Pixel records page visits and server-confirmed wholesale enquiries. It uses an advertising click reference and a random browser reference to measure advertising results. Our event properties do not include your name, email address, phone number, company, messages or requirement details. We do not provide customer details for matching and require automatic advanced matching to be disabled before enabling the integration.

Cookies and browser storage

When marketing measurement is allowed, the pixel uses first-party cookies: __oppref for click attribution (30 days after being written) and __obref for a random browser reference (365 days after creation). Browser restrictions or clearing cookies can shorten these periods. These cookie periods are not conversion attribution windows. Withdrawing marketing measurement consent instructs the pixel to remove both cookies and blocks further events.

We store your optional measurement preferences in this browser. After marketing consent, up to 200 opaque enquiry event identifiers are stored for up to 365 days to avoid repeated conversion events. Withdrawal clears that stored list. The custom quote cart is stored separately so your selected items survive navigation; it is not sent as a measurement payload. Optional analytics uses its separate analytics preference.

Wholesale Assistant conversations

The Wholesale Assistant is an AI assistant. Its replies are generated by an AI model provided by Anthropic. To produce each reply, we send Anthropic the messages in your conversation, the details recorded during the chat (such as your name, phone number, requirement, quantity, delivery location and any target price you mention), the language of the page and, on a state buying guide, the state it covers. This happens for every message you send to the assistant, whether or not the conversation is saved. Forms you submit on this site without using the assistant are not sent to Anthropic.

When on-site saving is available, the Wholesale Assistant saves your conversation so that it can continue if you reload the page. A saved conversation contains the messages you type, the assistant’s replies, the page you started from and its language, and the requirement details gathered during the chat. Please do not type anything you do not want saved.

Your browser keeps a random access key for the conversation in browser storage (bm-conversation). We store only a hashed form of that key, and only a browser holding the key can resume the conversation. If you send an enquiry from the conversation, the enquiry is saved as a separate record linked to it.

Balematrix’s authorised administrator can read saved conversations, including the messages you typed, using an internal read-only tool. The administrator reviews them to handle wholesale enquiries, to support you with your enquiry, and to find and fix problems with the assistant. The tool cannot send messages or change conversations or enquiries.

A saved conversation can be resumed for 30 days after it starts; after that it cannot be resumed or continued. This 30-day period is not an automatic deletion date. The text of a saved conversation may remain in our database after it, until our retention process runs. When it runs, the process replaces the text of each expired message with a placeholder and clears the saved context and requirement details, keeping the order and times of the messages. Database redaction does not affect backups, or copies of submitted enquiries already sent by email.

To ask about your enquiry details or request correction or deletion, use our contact form.