ONLINE SELLING
How to Write Better Second-Hand Clothing Listings
A good listing answers the buyer’s questions before they ask: what it is, what size it really is, what condition it is in, and how to care for it.
Clear listings help buyers find items and reduce returns.
WHAT TO INCLUDE
The building blocks.
A descriptive title
Item type, style, colour, size and a key feature, in words buyers search for.
Measurements
Chest, waist, length, inseam or sleeve, measured flat.
Condition
Your grade and any fault, matching the inspection checklist.
Fabric and care
From the label, or “label missing” if you are unsure.
Fit notes
How it fits compared with the label size.
A TEMPLATE
Copy and adapt.
Using one structure for every listing saves time.
Title: [Item] [style] [colour], size [size]
Measurements: chest __ · length __ · sleeve __
Condition: [grade]; [any fault and where]
Fabric: [from label]
Fit: [runs small / true to size / oversized]
WRITE HONESTLY
Avoid overclaiming.
Trust is your most valuable asset as a reseller.
- Describe what you can see and verify.
- Avoid words like “authentic” or “original” unless you can support them.
- Mention any odour, repair or alteration.
KEEP IT EFFICIENT
Batch writing.
- Write straight after photographing, while the item is in front of you.
- Keep a list of phrases you reuse.
- Schedule listing sessions in your content calendar.
NEXT STEP
Need more stock to list?
Share your categories and approximate quantities, and we will discuss current availability.
General guidance for planning purposes. Examples are illustrative; outcomes depend on your own market, stock, prices and costs.